Business Goal Alignment
Align your Data, Analytics & AI activities and funding to Business Goals
VALSTR ensures that data, analytics, and AI initiatives are tied directly to organisational goals. VALSTR confirms your business goals, then translates them into the well defined business activities that drive the goals. It is these activities that are underpinned by Data, Analytics and AI.
TRUSTED BY BUSINESS LEADERS ACROSS INDUSTRIES
Deep Dive
Align Strategic Goals to the Business Levers That Drive Performance
VALSTR captures business goals such as growth, efficiency, resilience, customer experience and innovation. It's important to have a shared understanding across the business as to what the business is trying to achieve. No targets yet, it's too early.
Data, Analytics and AI can achieve nothing if they are not supporting a business activity, so the next stage is to look at the business activities (we call them business levers) that deliver the goals. We do this before teams jump to solutions. Each goal is linked to concrete, cross functional activities such as acquiring customers, reducing churn, increasing share of wallet or improving service productivity.
Each business lever can be supported in many ways with different uses cases. Before we jump into use cases we must understand two things. Firstly, the organisations maturity in the capabilities that underpin the use cases and deliver the value. Secondly, we need to prioritise otherwise we will simply have too much to do. Because these activities are modelled inside VALSTR's unified data structure, every downstream choice such as Business case creation, use case selection, stays tied back to the same strategic anchor.
See the Difference
Why it matters
The Alignment Problem
Data, Analytics and AI initiatives are often created in silos and it's not always clear how they align to business goals. There are many solutions to problems and we recommend not diving into one but stepping back and reviewing the options first. It's always best to be clear on the problem statement first before we define solutions.
Impact
Measurable outcomes
100%
Traceability from initiative to business goals
Automatic
Links across all activities
Unified
Single source of truth across all functions
Instant
Stakeholder alignment through shared language
Process
How it works
Capture & validate goals
Define the goals that matter — Growth, Improve efficiency, Increase Customer experience, Increase innovation.
Map Business Activities
Link the cross-functional activities that move the needles — acquire more customers, reduce churn, etc. to the goals.
Model in VALSTR
Every decision traces to the same unified data model — Business cases, use cases, funding.
The Platform in Action
Business Goal Alignment — in VALSTR
Case Study
Establishing a Foundation for greenfield Data & AI
Construction
The Challenge
A housebuilder, new to data and analytics, needed clarity on where to begin and how Data & Analytics would support organisational goals. Lots of scepticism about what it could do to help.
The Approach
Using Business Goal Alignment, VALSTR helped the organisation articulate its (previously poorly defined) strategic goals and the underlying business activities that drove the goals. Pre-loaded content and guided workflows allowed the team to quickly identify where data and AI could support growth, project delays and overruns, and customer experience. This created the organisation's first structured view of how Data & Analytics ties to business ambition - a "North Star" foundation.
Key Results
"For the first time, every data initiative in our portfolio has a clear, traceable line to a business goal. We're now able to help drive conversations and be more proactive."
Chief Data Officer
CDO, Global Insurance Group