About VALSTR
Helping organisations find the AI worth building
VALSTR was built by data and AI leaders who watched too many strategies fail - not for lack of ambition, but because no-one could tell which AI was worth backing. We exist to fix that.

Built by data leaders, for data leaders
VALSTR was founded by one of Europe's most experienced Chief Data Officers with a clear mission: to systemise the principles and frameworks that consistently deliver value from data and AI investments.
After hundreds of consulting engagements across 18+ industries globally, the VALSTR team observed the same pattern: organisations struggle to connect data strategy to business outcomes, leading to wasted investment, duplicated effort, and stalled transformation.
The VALSTR Platform is the answer - built to turn data and AI ambition into measurable business outcomes, and purpose-built to solve one of the most persistent challenges in modern organisations.
Our Values
What drives us
Value Driven
Every feature, every decision starts with measurable business value. We build what matters.
Radical Transparency
Open communication, traceable outcomes, and clear alignment. No black boxes, ever.
Pragmatic Innovation
We push boundaries in data strategy and AI planning while staying grounded in what works.
Our Philosophy
Why VALSTR exists
Founder Expertise
Founded by one of Europe's most experienced Chief Data Officers with a history of industry transformation across 18+ industries.
Systemised Framework
VALSTR systemises principles and frameworks to consistently deliver value from data and AI investments - replacing ad-hoc approaches with repeatable systems.
Empowerment Philosophy
VALSTR empowers organisations to build internal capabilities, reducing reliance on costly consultants and building lasting institutional knowledge.
Continuous Evolution
VALSTR adapts to global data and AI leaders' needs, regulatory changes, and technological advancements - ensuring the platform always reflects current best practices.
Leadership
Meet the team
Simon Asplen-Taylor
Founder & CEO
One of Europe's most experienced Chief Data Officers. Author of 'The 15 Things You Need to Become Data & AI Value Driven'. Founded VALSTR to systemise the principles and frameworks that consistently deliver value from data and AI investments.
Data Strategy Team
Consulting & Delivery
Experienced data leaders with hundreds of consulting engagements across 18+ industries globally, bringing real-world transformation experience into the platform.
Product Team
Engineering & Design
Building the VALSTR Platform with deep domain expertise and embedded AI-assisted reasoning to turn data and AI ambition into measurable business outcomes.
Client Success
Customer Outcomes
Dedicated to ensuring every client achieves measurable, sustainable value from their data & AI investments through structured onboarding and continuous support.
