INDUSTRIAL DESIGN JEWELLERY BEAUTY PRODUCTS ART GRAPHICS PACKAGING PHOTOGRAPHY ABOUT CONTACT

PACKAGING

Calvin Klein

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Calvin Klein is a lifestyle brand that constantly reinvents itself, which creates strong brand loyalty and reaches out to new consumer segments. An opportunity for brand extension was found in the untapped category of refreshments products. Calvin Klein taste is a line of exclusive snack items located at check-out for impulse purchasing.

© VAL STR 2013