Taking a global brand and a leader in the first-aid category — Band-Aid Brand and creating a product line extension Band-Aid Tanned to address multiculturalism of its consumers is the essence of this project. Inspired by face foundation products that offer variety of shades to match various skin tones, Band-Aid Tanned aims to hide the injury instead of drawing attention to it.
New distinctive packaging provides an opportunity for Band-Aid Tanned to stand out among other bandage products and competitor brands. New cylindrical shape is ergonomic, uses minimal packaging material and clearly identifies the content inside — actual sizes, shade, and variety of the bandages.
ADCC Student Award 2013
The Advertising & Design Club of Canada
ADCC 64th Annual Award